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SWOT Analysis  

          A SWOT Analysis is often used by business majors and generally cannot be avoided. Sooner or later, someone will ask a business major to provide a SWOT to justify a business proposal or a newly developed product that you will introduce to a competitive market.  The acronym stands for Strengths/Weaknesses/Opportunities/Threats. 

          Usually, you are asked to provide a graphic and a narrative explanation to go with the project. They want details, details, details! Pictures are great, but they want the words and the APA documentation from scholarly business journals that have been peer-reviewed to go with them. What fun!!